Shop4Me Mobile App
Shop4Me is a Shopping App, that takes shopping orders, processed by the attendant and delivered at customer door at a required time.
MY ROLE
As Product Manager for The Shop4Me App, I worked with multidisciplinary and innovative team to take the product from conception to launch. I conducted research, user interviews, managed customer onboarding, design site map and user flow and worked closely with the CEO, product designer and lead engineer.
As the technical co-founder for Kogstar Innovations, I had additional responsibilities including product ownership, writing copy, and aiding in fundraising.
PRODUCT
The sample mockups showed the minimum viable prototype.
Shop4me is a mobile app with web version conceptualized for working-class men and women that focuses on helping them shop for groceries and deliver it to their doorstep.
PROBLEM STATEMENT
Combining work with home keeping can be tedious for adults especially the working class. The projects seek to solve the solution of grocery shopping by making it available at fingertips. It provides the solution of shopping from the comfort of one’s home or work and have it delivered wherever the shopper is.
GOAL
To make shopping for groceries easy to do from mobile phones.
TARGET AUDIENCE
Working class
TIMELINE
8 weeks
DESIGN PROCESS
I started my project with a user centric approach, addressing the whole user experience.
During different phrase of the project. I used variety of research technique to gather data and incorporated the finding into my app design.
DESIGN STRATEGY
Keeping target audience in mind, I carried the app design process out connected with the users to understand their problems and needs while helping to make it easier to shop.
USER PERSONAS
EMPATHY MAP
Mapping David’s user journey revealed how helpful it would be to create an app to shop for groceries in advance.
SITE MAP
EVOLUTION
When the stakeholder first discussed her thoughts on the product, the focus was to make shopping easy for the working class that don’t have the luxury of time to do shopping. The concept had positive feedback during initial user surveys, which helped push the evolution of the product. Research showed a handful of solutions with similar features that never fully got off the ground prior to launch.
On our path to an interactive mockup, it was clear there were still too many assumptions with high risks. We approached our problem with a different method and used a design philosophy called Object-Oriented UX (OOUX), which puts object design before procedural action design, and enables you to think about a system through the lens of the real-world objects.
The success of this exercise allowed us to fully group think through all aspects of the platform. We could grow the original idea into a product that could have regular engagement. By focusing on working-class people, the stakeholder could pre-populate the platform with content prior to launch.
KEY TAKEAWAYS
- As an entry level Product Manager, it taught me the importance of understanding defining the product.
- This process taught me how to balance the creation of a complete “perfect world” product while understanding what features are required for a successful MVP.
- Strengthened my understanding of UX, giving me the ability to work start to finish with a talented Product Designer who helped to push the product vision forward.
- How to best manage a remote engineer team when the individuals are hard to reach and lack communication and progress.
- How product management and product ownership contrasts to project management within an agency.
