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    Project Outline

    • Professional Background
    • Abstract
    • Table of Contents
    • Problem Statement
    • Assumption Mapping
    • Risk Importance Graph
    • Market Validation
    • User Interviews
    • Car-Buying Process User Journey
    • MVP Strategy
    • Prototype Strategy and Finding Users
    • User Stories
    • Features ideas
    • MSCW Framework on Features
    • Prioritization and Estimation
    • Effort / Value Map
    • Conclusion

     

    Professional Background

    As an innovative and solution-focused designer and manager with a proven history of enhancing user experience and engagement for brands, and products.

    Over the past 10 years, I have designed and delivered highly interactive, user centric graphics and product designs with a focus on usability, usefulness and desirability.

    Currently as a product manager, I have entry-level experience in product management, which leads to management of series of user interface, delivering innovative concepts features, from discovery to delivery and engaging user experience.

    I have worked on Problem Statement, Assumption Mapping – Risk Importance Graph, Market Validation, User Interviews, MVP Strategy, User Stories and Features, Prioritization and Estimation, Effort / Value Map, product prototyping to mention a few.

     

    Abstract

    Amazon Cars is an online car dealership that allows you to weigh different car purchase options – new and used cars – online, unlike other car retailers, Amazon Cars is more trustworthy, cheaper, and a one stop shop for purchase and financing.

    Situation: I was given a hypothetical situation that Amazon is creating an app for purchasing cars.

    Task: The purpose of this report is to ideate, validate, plan and ensure that the idea around Amazon car online dealership MVP is cleared to use. I worked on Problem Statement, Assumption Mapping – Risk Importance Graph, Market Validation, User Interviews, MVP Strategy, User Stories and Features, Prioritization and Estimation, and Effort / Value Map, just for people to make users experience smooth and easy to search functionality, get loan calculator, inspection either by the buyer or trusted third party, and delivery.

    Action: I used MSCW framework on features to achieve what is most needed for the product success, and what should, could and won’t be needed as features for the project.

    Result: Amazon Car online dealership MVP can go live with certain features such as Detailed car view, Search, Loan calculator, Secure paperwork, Comparison tool, Reviews of the dealer, Review of the car, Price guarantee, Instant loan approval, Purchase Tracking, Test drive, and likes that will make users experience smooth purchase of car online.

     

     

    Assumption Mapping

    Identifying Assumptions:

    • How big is the market of people who live in urban cities?
    • Is there a large enough market for people who want to buy a car?
    • Do people want to buy a car online?
    • Do people want to see different options together?
    • Do people want to get buying and financing together?
    • Would people trust and buy from Amazon?
    • How can we measure this?

     

     

     

     

    Prototype Strategy and Finding Users

    Amazon has a huge user base already who visit the Amazon.com website daily. We can find our target market to test the prototype by running ads on the product pages that are under the Automotive (car parts) category. Since Amazon is a big brand, they might consider running this experiment under a shadow brand and not promote it on Amazon.com, in that case, we can find users by:

    • Tying up offline car dealerships and promoting it to their users
    • Using specific Facebook groups
    • Running Targeted ads on Google and Facebook

     

    User Stories

    • SEARCH FUNCTIONALITY As a car buyer I want to be able to see a range of cars that suit my needs so I can find the car best suited for me
    • LOAN CALCULATOR As a car buyer I want to be able to see how much money I can borrow so I can know what my budget should be.
    • INSPECTION As a car buyer I want to be able to have the car inspected so I can make sure it is in good condition.
    • DEALER REVIEWS As a car buyer I want to be able to see the experience of past buyers so I can determine whether the dealer is trustworthy or not.

     

     

    MSCW Framework on Features

    Goal: Car Purchasing Platform

    MSCW for Amazon Cars

    • MUST: Features that must exist to purchase a car
    • SHOULD: Features that are important to the customer and they won’t place an order without
    • COULD: Features that will improve the customer experience
    • WON’T HAVE: Features that are not needed for the first launch but can come later

     

    Conclusion

    This report showed that Amazon Car online dealership MVP can go live with certain features that will make users experience smooth and easy to search functionality, get loan calculator, inspection either by the buyer or trusted third party, and delivery.

    As a product manager with 10 years experience in visual design, 3 years experience in product designing, 2 years experience in Html, CSS, Java Script, and good idea on Python, and PHP and how internet works.

    My knowledge on WEB2 and WEB3 helps me to understand the process and stages of product  management from discovery to market adoption.